Does anyone else find this kind of advertising completely surreal?
I saw this on the side of a terrace house in Darlinghurst the other day. When did this bizarre cult of personality around real estate agents begin? I don’t know about you, but I couldn’t give a tinker’s cuss who the body in a suit is that shows me around a property, and it certainly doesn’t have any bearing and influence on whether I choose to get horrifically in debt by buying it.
I remember the agent who sold us our place tried to give us some kind of ridiculous New Age numerology spiel as part of her hard sell, and after we had a verbal agreement with the owners, she was very embarrassed when I caught her showing another couple around the place behind my back. She then had the gall to pretend we were great friends and gave us a fruit basket.
For some inexplicable reason, real estate agents think they are today’s rockstars. My suburb is plastered with pictures of their grinning faces and ‘quirky’ advertisements. Another one is a gag-inducing parody of a ‘most wanted’ ad complete with pillock holding a name board in prisoner photo style. Yep, that makes me want to trust you.
I suppose real estate agents just believe their own hype. They really think a dump that needs to be bulldozed is a ‘home renovator’s delight’, that wardrobes are actually ‘studios’, or that it’s quite acceptable to pretend someone has made an offer on the house you were interested in, when they haven’t.
Sorry, but you don’t know if I’ll be happy there. Next time a picture of the house interior would be a damn site more useful than your grinning mug, thanks very much. Have a nice day!